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Frequently asked questions

Get a quick answer about sign-in, subscribers, sending, or your sending address, with a link to the article that has the full steps.

Do I need a separate sign-in for each account?

No. Your profile can belong to more than one account, and you switch between them from the actions menu in the lower left.

Do subscribers have to confirm before they’re added?

People who sign up through a form confirm by email before they’re added. If you add or import people yourself, they don’t get a confirmation email, so only add people who expect to hear from you. Adding a subscriber has the steps.

Can I bring my list from another platform?

Yes. Big Cartel, Gumroad, Patreon, Shopify, Squarespace, and Wix can connect to XOXO, so people keep arriving after the first import. For everywhere else, import a CSV and match its columns to your subscriber fields.

Can I send to part of my audience?

Yes. Save a filtered list as a group, then choose that group as the audience for an email.

Can I use subscriber details in emails?

Yes. Create fields for the details you want to save, then type @ while writing to insert one as a variable.

Why can’t I send yet?

The Checks list in the Send panel names what’s in the way. The usual reasons are a missing subject, an empty email, no subscribers in the selected audience, or a physical address that isn’t set up yet. You can also hit your sending limit or need your own domain once your audience is large enough. What the checks cover explains each one.

Why is my email still sending?

Some sends go out in stages to protect your deliverability, so a large send can take a few hours. Sending speed explains when and why.

What happens when someone unsubscribes, bounces, or marks spam?

XOXO deletes the subscriber and keeps the reason, so imports and connections can’t add them back. Unsubscribes, bounces, and complaints explains what can bring someone back.

Can I use my own sender address?

Yes. Enter it as your sending email in sending email and domain. Until you set up its domain, your emails come from your XOXO email address and replies go to yours.

How much does XOXO cost?

XOXO has one plan with every feature, and the price follows the size of your audience. See pricing for the current prices and billing for how billing works.

Can I export my audience?

Yes. Export everyone, a group, or the filtered list you’re looking at. Export subscribers has the steps.

Does XOXO have keyboard shortcuts?

Yes. Press ? anywhere in the app to see them.