Subscriber fields

Save extra details like names, cities, and birthdays on each subscriber, then use them to personalize emails and build groups.

Fields are the details you save about each subscriber beyond their email address: a name, a city, a birthday, a yes or no. Fill them in by hand, from an import or connection, or through a signup form, then use them as email variables or in group filters. You manage them in Edit fields, which opens from the actions menu in the upper right of your subscriber list.

Create a field

Open Audience, then select the Subscribers card.
Select the actions menu in the upper right.
Select Edit fields.
Select the add button and choose Text, Number, Date, or Yes / No.
Name the field and save it.

Pick the type that matches the data, because you can’t change it later. A date field can filter on “in the last 30 days” and a number field on “more than 100”, where a text field can’t.

Tip

Edit fields appears wherever you assign field values, in the add-subscriber form, an import, and a connection, so you can create a field without losing your place.

Edit a field

Open Edit fields.
Select the field name.
Rename it, then save.

Renaming a field doesn’t change the values already saved for your subscribers. Signup forms that ask for the field show the new name.

Reorder fields

Open Edit fields.
Drag fields into the order you want.

This order is used when you edit a subscriber and when you choose fields for a form.

Delete a field

Open Edit fields.
Select the delete button for the field.
Select Delete to confirm.

Caution

Deleting a field permanently removes every value saved for it, takes it off your signup forms, and clears any group filters that use it.

Once you have fields, save a group to send to everyone who matches one.