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Add a newsletter to your Fourthwall shop

Your supporters already visit for the merch and the memberships. An XOXO form gives them a way to keep hearing from you.

Add a newsletter form to your shop

Build a beautiful signup form, choose when and where it opens, and we'll give you step-by-step instructions on how to add it to your shop.

Send nice emails

The best emails are thoughtfully composed. They're beautiful without being a brochure, and respect the recipient's time and inbox.

A film studio's newsletter announcing the movie Mouse on a yellow background.

Build your audience

Growing an audience takes work. We make it easier with tools to add, organize, and understand your subscribers.

Everybody1,252
Design Crew234
New Folks24
A subscriber's profile, with their join date and contact details.

Keep it simple

You don't need a complicated marketing platform to have a great newsletter. We give you the tools to connect with your people without the noise.

Simple editorPre-send checksScheduled emailsPersonalizationSubscriber groupsCustom fieldsTagsHosted formsEasy migrationPlatform integrationsEvery feature includedNo upsellsCancel any time
  • No drip campaigns
  • No SMS or social
  • No sales funnels
  • No add-ons or upsells
  • No invasive tracking

Frequently asked questions

  • How do I add an XOXO form to Fourthwall?

    In Site design, open Layout, choose your page, add a Custom HTML page section, and paste the embed code from XOXO. Drag the section where you want it.

  • Does it work on the free Fourthwall plan?

    Yes. Custom HTML sections are included on every Fourthwall plan, so the form costs you nothing to place.

  • What happens after someone signs up?

    XOXO sends them a confirmation email. Once they confirm, they join your audience with the fields and tags you chose for that form.

  • Can I move my existing list to XOXO?

    Yes. Export the list as a CSV, import it into XOXO, and match its columns to your subscriber fields. Only import people who expect to hear from you.


Want early access to XOXO?

Free during early access, every feature included.

Join the waitlist