Subscriber tags

Tags are labels you put on subscribers to remember something about them: which form they came through, which batch they were imported in, which product they bought. Each tag has a color, and you can filter or group by any of them. You manage them in Edit tags, which opens from the actions menu in the upper right of your subscriber list.

Create a tag

1. Open Audience, then select the Subscribers card.
2. Select the actions menu in the upper right.
3. Select Edit tags.
4. Select the add button.
5. Name the tag, pick a color, and save it.

Wherever you’re choosing tags, like while adding a subscriber or setting up an import, Edit tags opens the same list so you can create one on the spot. Each name is used once, whatever its capitalization, so you can’t add “vip” if you already have VIP, and a file column that says “vip” tags people with VIP.

Edit a tag

1. Open Edit tags.
2. Select the tag name to rename it, then save. Or select its color dot and pick a new color, which saves right away.

Apply tags

Tags reach subscribers four ways:

• By hand: open a subscriber, select Edit, and toggle tags on or off.
• In bulk: filter the list, select Actions, then Add tag or Remove tag.
• During an import: choose tags while setting up a file import or a connection, and everyone it adds gets them. A file can also give each person their own tags from one of its columns.
• From a form: choose tags in a form’s settings, and everyone who joins through it gets them.

Delete a tag

1. Open Edit tags.
2. Select the delete button next to the tag.
3. Select Delete to confirm.

To send to everyone with a tag, save a group that filters on it.